Social media marketing is one of the most effective ways to reach your ideal customers online. Everyone is on social media and their eyes are glued to the screen. Whether you're looking to build an organic following or start running paid ads, social media platforms like Facebook, Instagram, LinkedIn, YouTube, Pinterest, Snapchat, TikTok, and more offer a ton of opportunities for your business. To get started with social media marketing, you need to understand who your customers are and where they are online.
Organic social networks are all the posts you see in your news section from both your friends and the companies you follow. While organic social networks have their advantages and disadvantages, new features are always being introduced that will help you connect with your audience. To properly use organic social networks and generate significant results for your business, you can't just schedule posts and call it a day. However, once you have thousands of online followers who know, like and trust your brand thanks to your social media efforts, it will be much easier for you to sell to them. Paid social media marketing is one of the most popular ways to drive traffic to your website and generate leads.
The segmentation capabilities of the platforms allow you to show your ads to people who have already shown interest in your products or services or who match the demographic groups you're trying to reach. For example, LG Protective Wearables devices came to us at the start of the COVID-19 outbreak to help them use social media to increase sales of their personal protective equipment (PPE). We were able to reach audiences such as beauty salon workers, teachers and even grandparents and put them to the test. Read more in this social media case study.Social media isn't the only way to reach your customers online.
Google Ads allows you to skip all the SEO work necessary to position your website at the top of Google and, instead, go to the top of the search results for any keyword you want to target. While several companies have begun to reallocate their advertising budgets completely to the global network, print media should never be ruled out as an advertising platform. On the one hand, print media are tangible and have a longer lifespan than online advertisements. Television advertising has the potential to reach a larger number of people than local newspapers or radio stations. Radio stations program different music programs and talk shows to target different interest groups, giving advertisers the opportunity to focus on the demographic they are trying to reach.
Radio doesn't require a large scale production process involved in creating an advertisement. Out-of-home (OOH) advertising is any visual advertising medium found outside the home. Television advertising will be transformed with innovations such as NextGen TV, a technology based on the Internet protocol that allows advertisers to increase its commitment to broadcast audiences. Display advertising is a form of digital advertising that uses banners and other visual ad formats on websites, social networks and applications. Paid search advertising is a marketing approach in which advertisers pay search engines to post their ads on search engine results pages (SERP). Like ads shown by Facebook, Google and other online networks, NextGen TV collects information about viewers and sends it to broadcasters and advertisers. Advertising on social networks is a well-known system among private companies since it has a reasonable cost and allows targeting specific audiences.
For example, if you own a retail store, you can use social media advertising by focusing on options that limit visitors so that your ads are shown only to people in a specific segment who live in a specific geographical area of your store. Native advertising is a form of digital advertising in which ads look like editorial content on a web page or application. In addition to allowing Facebook users to connect with each other and share content online, the platform also offers merchants the opportunity to advertise their products and services online. Companies bid on search terms through an online auction that identifies searches for commercial purposes and offers them for sale to advertisers who meet certain eligibility requirements.