The Ultimate Guide to Advertising for Small Businesses

As a small business owner, it's important to understand the different forms of advertising available to you. From Facebook and Instagram to print and native advertising, there are a variety of options to choose from. In this article, we'll explore the different forms of advertising and how they can help you reach your target customers. Facebook is one of the most popular social media platforms for advertising.

It allows companies to target customers by location, occupation, interests, past activity, and more. Prices vary based on the audience you're targeting and the budget you set for your ads. TikTok is another platform that has enormous potential to reach potential customers, especially younger audiences. Product ads appear as native videos in users' “For You” feeds.

Instagram is a great option for businesses that meet both characteristics. Organic posts and Instagram stories can be great ways to increase traffic to your website, while Instagram ads can be linked directly to your product page or other landing page. Pinterest is also an ideal platform for advertising, as 85% of users who publish weekly have made a purchase based on the pins they see from brands. Promoted pins are easily mixed on Pinterest boards without distracting users. In addition to digital and social advertising, small businesses can also use print advertising.

Print advertising includes advertisements in newspapers, magazines, brochures, and flyers. However, it's harder to measure the success of your print advertising campaigns than it is with digital and social media ads. Mobile advertising is also cost-effective for small businesses, as 84 percent of adult customers under 30 are more likely to shop online through a mobile device. Native advertising is a subset of digital advertising that can be found on social media sites. These native ads are designed to integrate with the rest of the content of a web page or a social media news source and may not look like advertisements at all.

According to a recent survey, 90% of small business owners have said that advertising on social networks has increased their business awareness. When deciding which form of advertising is best for your business, consider your target audience and budget. Research the different ad platforms available to ensure that your ad will reach your target customer. Save time on invoicing and get paid twice as fast with FreshBooks. Optimize your cash flow with easy invoicing, multiple payment options, expense management, and more.

Rodolfo Gatesy
Rodolfo Gatesy

Friendly beer trailblazer. Extreme travel enthusiast. Food enthusiast. Extreme coffee advocate. Wannabe coffee practitioner.

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