Social media marketing is one of the most powerful ways to reach your target customers online. Nowadays, almost everyone is on social media and their eyes are glued to the screen. Whether you're looking to build an organic following or start running paid ads, social media platforms like Facebook, Instagram, LinkedIn, YouTube, Pinterest, Snapchat, TikTok, and more offer a ton of opportunities for your business. So how do you start using social media to promote your company online? In this article, we'll provide tips on how to do free and paid social media marketing.
Understand Your Customers and Where They Are OnlineIf you want to make the most of your social media marketing efforts, it's important to understand who your customers are and where they are online. Organic social networks are all the posts you see in your news section from both your friends and the companies you follow. Using organic social networks to promote your company has its advantages and disadvantages. While the core of social media remains the same, new features are always being introduced that will help you connect with your audience.
To properly use organic social networks and generate significant results for your business, you can't just schedule posts and call it a day. However, once you have thousands of online followers who know, like and trust your brand thanks to your social media efforts, it will be much easier for you to sell to them.
Paid Social Media MarketingPaid social media marketing is one of the most popular ways to drive traffic to your website and generate leads. There are two main things that make paid social media ads so effective.
The first is the segmentation capabilities of the platforms, which allow you to show your ads to people who have already shown interest in your products or services or who match the demographic groups you're trying to reach. For example, LG Protective Wearables devices came to us at the start of the COVID-19 outbreak to help them use social media to increase sales of their personal protective equipment (PPE). We were able to reach audiences such as beauty salon workers, teachers and even grandparents and put them to the test. Read more in this social media case study.
Google AdsGoogle Ads is another great way to reach potential customers online. It allows you to skip all the SEO work necessary to position your website at the top of Google and, instead, go straight to the top of the search results for any keyword you want to target. It's like getting a Fastpass at Six Flags - but it's probably not that exciting! Print MediaPrint media should never be ruled out as an advertising platform - even though several companies have begun reallocating their advertising budgets completely to digital channels. On the one hand, print media are tangible - unlike online advertisements which have a short lifespan - print ads have the potential to be maintained until Charles Barkley achieves a half-decent golf swing (arguably never).
Television AdvertisingTelevision advertising has the potential to reach a larger number of people than local newspapers or radio stations can offer - making it an effective option for businesses looking to generate leads quickly and increase their number of online followers. Radio AdvertisingRadio advertising is a great way for businesses looking for a more specialized audience than television advertising can offer. Radio stations program different music programs and talk shows to target different interest groups, giving advertisers the opportunity to focus on the demographic they are trying to reach. Radio doesn't require the large scale production process involved in creating an advertisement - turn your ad into a DIY project or spend a few extra dollars on creative development to record something elegant for the airwaves.
Compared to advertising in newspapers or television, radio advertising is a bargain hunter's dream come true.